Team

Matthew O'Dea, Shareholder / CEO

Matthew O'Dea, Shareholder / CEO

With over 25 years' experience in the print, design and marketing industry and 16 years in business, Matt has worked with many of the countries and world's leading brands. With an eye for innovation Matt and the team were one of the first companies to start leading the way with touch screen technologies as part of point of sale, consumer focused educational selling tools. More recently Matt's reputation as an innovator and leader in the online space has given him the opportunity to be a key note speaker for ANZ and OnePath at recent conference events. 

Jiwa Nadan, Shareholder / Partner

Jiwa Nadan, Shareholder / Partner

Jiwa is a serial entrepreneur and businessman. He is chairman of Massif Investments Ltd, an investment company while also leading Advance, a company that provides expert solutions to the professional cleaning and hygiene industry. He has extensive experience in business including multi-disciplined channel, brand marketing and international business. This experience has given Jiwa the freedom to help other businesses replicate his success joining many start-ups as a seed investor with board leadership and governance. Jiwa likes to invest in "A team" players where he can contribute to good governance, leadership and mentoring that enable growth, transformation and value creation.

Randy An, CTO

Randy An, CTO

Randy started in the web development industry in 2000, working in his native South Korea for brands such as Samsung, Hyundai, Yahoo Korea and SK Telecom. In New Zealand, Randy has developed the biggest community portal website for the Korean community. Randy has been instrumental in developing the new and improved ADFILE along with many other complex applications over the last 6 years working with Matt. Randy believes in throwing himself into his work... and enjoying life!

Terra Yi, Senior Developer / App Interface

Terra Yi, Senior Developer / App Interface

Ever since getting into computing at the age of 7, Terra has spent much time on learning numerous computer language and technologies for more than a couple of decades. Terra also has worked in a number of companies throughout years and has gained extensive commercial experience among various technologies. In recent years Terra is more interested in methodologies, algorithms and engineering, and is always looking for ways to make code simpler, more efficient and bug-free.

Chris Hill, Developer / Video Technician & Technical Support

Chris Hill, Developer / Video Technician & Technical Support

Chris brings fresh, enthusiastic and new ideas to our web development and software implementation team. Along with a list of technology based qualifications, Chris is also Head Snowboard Instructor at Snowplanet. During the winter months, Chris heads down to his ‘second home' Mt Ruapehu, where he hopes to achieve his Level 3 Qualification in Snowboard instructing.

Dawn Bethell, Senior Designer / Marketing

Dawn Bethell, Senior Designer / Marketing

Dawn brings over 20 years experience in graphic/web design and marketing to her role at ADFILE. Dawn's vast and varied background in traditional and digital marketing, agency experience and working relationships with some of the world's leading brand names makes Dawn an invaluable member of the ADFILE team. Dawn also understands the value of the marketing dollar and uses her knowledge and passion for the social media world to ensure ADFILE creates a BIG impact at a low cost.